Blinking & Addiko Bank @ BankInfo Conference 2025
At this year’s BankInfo Conference, Vanja Vuletić from Addiko Bank Srbija and Iva Zečević from Blinking presented a real-world example of how close collaboration between a bank and a technology provider can lead to meaningful digital transformation and measurable business impact.
The partnership between Addiko Bank and Blinking demonstrates how innovation in the banking sector is not only about adopting new technologies — it’s about redefining customer experience and building trust in a digital-first world.
The Project: Digitalizing the Loan Process
The joint project had a clear goal — to fully digitalize the loan process by implementing an innovative video identification solution, enabling customers to complete the entire journey online, quickly and securely.
Project duration: 4 months
Project goal: Streamline and simplify the lending process through video identification technology.
Key Results
💡 Two fully digitalized products: Cash loan & purpose-based loans available at partner locations
⏱️ 15 minutes from application to loan approval
📄 Zero paperwork – the entire process is paperless
👥 5,000+ loans successfully completed
⭐ 95% of users rated the process as very simple and user-friendly
This collaboration showcases how banks can deliver better, faster, and more secure services by integrating advanced identity verification solutions like Blinking Identify. By reducing manual steps and eliminating paper documentation, Addiko Bank successfully improved both operational efficiency and customer satisfaction.
👏 A big thank you to Udruženje banaka Srbije for organizing the conference and providing a platform for sharing experiences and showcasing innovation that’s shaping the future of banking.
