Mozzart introduces Blinking’s solution for user verification
As the leading gaming operator in Serbia and the region, Mozzart continuously invests in enhancing user experience, security, and responsible operations
We are pleased to announce the beginning of our cooperation with Mozzart, a leader in the field of gaming and sports betting in Southeast Europe. Founded in Serbia, Mozzart today operates in eight markets, with around 1,000 betting shops and more than 5,000 employees, delivering top-notch entertainment to its users through modern technologies, precise odds, and responsible practices. The company stands out with its strong technological capacities, in-house software development, and clear commitment to innovation, making it an ideal partner in the digital transformation of the gaming industry.
As the leading gaming operator in Serbia and the region, Mozzart continuously invests in improving user experience, security, and responsible business practices. On the other hand, Blinking – a domestic technology leader in the fields of digital identity, KYC, and digital onboarding – provides digital solutions that ensure full compliance with the latest regulations while simplifying processes for end-users.
In this respect, the cooperation is not just a logical step but also a clear example of how the synergy of expertise and innovation can result in a superior user experience – which is the common goal we strive for.
Since April this year, Mozzart players have been able to quickly and easily verify their accounts through Blinking’s solution. The entire procedure – from scanning an ID document to biometric facial verification – takes less than a minute and is carried out in accordance with the highest security standards. The user’s identity is automatically confirmed, after which immediate access to the platform is enabled. The user experience is fast, simple, and seamless – exactly what today’s digital users expect.
Images 1-4: User Verification Process
“In addition to a seamless user experience, it is equally important that the system ensures protection against misuse. Mozzart is particularly committed to preventing underage betting, one of the key challenges in the gaming industry. This is why, in cooperation with Blinking, the company has implemented advanced solutions that guarantee consistent compliance with both legal and ethical standards,” said Jelena Marković, Director of the Corporate affairs department at Mozzart.
Blinking technology enables automated and reliable verification of the user’s age, with additional verification – facial recognition. Even if a minor were to use an adult’s ID, the additional biometric check greatly reduces the risk of misuse. This ensures that underage individuals are protected, while companies like Mozzart can operate responsibly and reinforce their commitment to the safety of all participants.
“We are pleased that Mozzart has recognized Blinking as a trusted partner for user verification, not only in Serbia but also across the other markets in which it operates. Together, we are working to deliver a superior user experience while supporting Mozzart’s primary goal – socially responsible operations in full regulatory compliance. Our teams have shown excellent cooperation, and we can expect even more innovation to come from this partnership,” said Miloš Milovanović, Co-founder and COO of Blinking.
